Designer, Geoff Mackintosh, grabbed the opportunity to drive a shift away from his twenty year career in the disposable packaging industry, with his sights set on creating a more responsible and sustainable coffee cup solution.

Following one year of extensive research, while managing other projects and having fun raising his two kids, Bullet fired its way through the country, quickly becoming the preferred reusable cup for individuals and retailers in New Zealand.

In 2019, Georgia undertook her honours research project, which would complete her four year degree studying Industrial Design. Her exploration into ways of embracing a restorative and regenerative design for the takeaway food market correlated well with Geoff's new start up, Bullet Cup.

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